Virgin Mobile’s “This Year, Give Awesome”
Client: Juniper Park
Third time’s always a charm. For three years running now, I’ve been responsible for the front-end development of Virgin Mobile’s Holidays campaign. This year is was re-branded as “This Year, Give Awesome”. Same concept as “What a Night” though: Choose an ecard that you’d like to send to someone and send it to them via either Facebook, Twitter or email. Other than some style tweaks and a new creative, this project didn’t add much new, except the discovery about new limitations imposed on the Facebook Send button, so a page refresh needed to be added in order for the user to be able to successfully send multiple ecards via Facebook Send.
